Cass Holloway & Co

Corporate Seminars
Our seminars provide a critical investment in the growth and development of the individual contributors in your organization. The format we follow in our seminars is based on your employees being “objective” focused in their mind set and “next step” thinking in their execution. In order to move their business and activity levels forward business owners, knowledge workers and sales people must be focused on what “objectives” they need to focus on and the “next steps” necessary to accomplish those objectives.

Our “objectives” and “next step” seminars will help fill the gap in specific areas that contribute to your organizational training and development needs. Our programs can be delivered to either small groups or to a much larger corporate audience. We will work with you to determine your specific business needs, target audience, time available and then customize both the content and delivery as it applies to your particular situation.

Public Seminars
Cass Holloway & Co. offers a six step sales training methodology delivered in a public seminar. Each module will be covered one night a week over a six week period. The modules consist of:

Strategic sales planning establishes the baseline for selling success by discussing and developing a detailed yet flexible plan to execute against.
Demand generation focuses on improving prospecting, networking and lead generation methods to ensure a continuous flow of qualified opportunities in the sales pipeline.
Advanced information gathering provides a framework for effective questioning which will help you obtain the necessary information you need in the most efficient and effective manner.
Solution assessment and development teaches how to build a basic business case that focuses your solution around payback and return on investment (ROI).
Solution presentation addresses ways to improve presentation skills that assist in gaining and keeping the attention of a business audience.
Opening a relationship cover the skills necessary to negotiate, listen and respond to customer objections, and ask the customer if they are ready to form a partnership.

The content will be delivered in a very interactive way that helps reinforce learning and retention. Assignments will be given each week to provide real world application in your selling environment.